The Wine & Cheese Crowd was started in 2012 as an alternative to the fast-paced, hyperbolic news cycle in sports and entertainment. It was a call back to the way things used to be, when things were intellectual, and honest, and good. In its first calendar year, the Wine & Cheese Crowd was read over One Million times, and amassed a twitter following in the high 20,000′s.
But, from the beginning, this site has been a pet project of its creator, Ben Holcomb. And sometimes, you move on from pet projects. Since he was in college, and pursuing other professional opportunities, the sports and entertainment site he built was no longer a viable publication, given its size and demand for a high volume of content. So the site became inactive, for almost 18 months, until a longstanding sports argument between Ben and his roommate gave rise to one more column, which was inexplicably featured on the Herd radio show on ESPN.
Based off of this attention and influx in visitors, the Wine & Cheese Crowd is back, totally rebranded, and ready to finish the job it started. Because of its incredibly small staff of contributors, the Wine & Cheese Crowd will now be your final say in sports. Publishing just one article a week, the Wine & Cheese Crowd will take the time to address the biggest sports or entertainment story in a seven day cycle, then deliver it straight to your inbox. Of course, the article will be featured on this site as well.
While other outlets will try to be the first to say something, or offer immediate, gut reactions as events play out, we will step back, take a deep breath, and dive into the deeper issues regarding these topics. Essentially, we are to ESPN what John Oliver is to Stephen Colbert. We know that, in life, the person that makes his mind up the fastest may not necessarily be the wisest. Because true quality comes with age, meditation, and an earnest patience for the truth. We aim to find that truth for you.
From now on, the Wine & Cheese Crowd will be broken up into two sections. The sections, marked clearly at the top of every page on our site, are as follows:
Our flagship section, the Quad is our site’s academic look at sports. Every up-standing and respected university has a Quad in the middle of their campus, and our site has one as well. This is home to every article and column that is rooted in academic approach to examining pressing sports stories. Articles about the economics of payrolls, the effects of religion and Tim Tebow on American culture, the science of knuckleballs, you name it; if it’s academic and deals with sports, it’ll find a home here. The goal of The Quad is to bring sports fans a compelling and thought provoking take on current events, things that people may not initially consider or think about when they scan over ESPN.
Even though we might be the last ones in America at bars ordering “Freedom Onion Soup with a side of Freedom Fries”, we have to give credit where credit’s due and admit the French have some cool words in their vernacular. Savoir-Faire’s one of them; roughly, it means “adaptable and aware of what to do in any situation”. In essence, it’s cultured. Someone with savoir-faire has never known an awkward moment. This section embodies that essence. This contains all of our entertainment and pop culture columns, stories and reviews.
Beyond that, our network plans to publish a weekly one hour podcast that you can download on iTunes and listen to in the car or while you work out. It’s called “The Quadcast,” with Ben and James Holcomb, and it will be debuting in the fall. You won’t want to miss that.
We have a mailing list that you can sign up for on the side of our site as well, which sends out our Article of the Week to you every Monday morning, with a personal note from our Editor-in-Chief.
Finally, we hope to produce a Quarterly review at the end of the year that will be available for e-readers and will showcase our site’s most popular and/or controversial work.
Sure, our moniker may be a little tongue-in-cheek, and we don’t all have degrees from Ivy League Institutions with Ivory Towers, or resumes packed with employers like Harper’s and The New Yorker. But this is sports and entertainment, and we’ve all grown up in the heart of America, sawdust wedged between our fingernails, full of honor and over-punched time cards. This site is exactly what the American public is looking for…and we’re about to give it to them.
So fret no more, the revolution has arrived. And it won’t be televised.